Making Savvy Marketers of Small Business Owners & Employees

Featuring: Claudia Pennington of DIY Marketing
"We hit on a concept that pays dividends, not only to our company, but to businesses like yours: We train your staff to handle your marketing campaigns. We have a passion for teaching others how to market their own companies."

Week 1: Every Good Plan Starts with Strategy

• Craft your “why” – your story for why your company exists
• Outline your “perfect” (i.e. target) customer
• Identify your customers’ needs to funnel them into your business

• Improve your online billboard (aka your website) to increase traffic
• Make social media channels drive prospects to you
• Convert visitors and followers into paying customers

• Learn the metrics you need to track (and why most are irrelevant)
• Choose metrics that are right for you (hint: think business goals)
• Leverage tools to measure campaign success

• Learn how to plan, launch, manage, track, and analyze your own marketing campaigns. Attend all three sessions for $250 per person and (lunch and supplies included).